Contribution: Naming, Brand Concept, Wayfinding & Signage, Brand Applications

Jordan’s Largest Water Park , located in the heart of Aqaba. Saraya Aqaba Water Park is the first-of-its-kind in the kingdom, home to more than 25 slides and experiences for the whole family. The waterpark is one of the key components of the Saraya Aqaba Resort Development; with an area 22,716sqm of a first class Resort, located on the Red Sea shore that includes several 5 star hotels, residential villas and apartments and a commercial area.

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Brandem was approached for the corporate identity with the challenge of creating a naming package for the different attractions. we integrated Saraya Aqaba Waterpark’s compelling rich historical elements into an amusement experience; inspired by the rich gems of Jordan such as Petra, Wadi Rum and the Red Sea.

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The identity juxtaposes heritage along with a dream like world creating a unique and elegant, yet fun, brand while equally leveraging the water park concept. 

 

The concept behind the brand is to create a magical 360 journey for our users by immersing them in an experience of adventure, fun, and leisure.

 

The brand keeps a visual link with the Saraya Aqaba main brand  by using the full circle.  This creates recognition for the brand, building on Aqaba’s brand equity. 

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Work done @ wearebrandem.com

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